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    Book Summary

    From its relatively modest debut in 1999, Blackberrry has become one of the most popular technology products in the world. Research in Motion – the phenomenally successful company behind Blackberry which began as a student start-up – has already sold over 75 million smartphones, nearly half of which were sold in the last year alone. This book is a never-before-seen, behind-the scenes portrait of RIM and its amazing CEOs who are two of today’s most respected businessmen: Jim Balsillie and Mike Laziridis. It explores in detail not only the company’s early struggles against much larger and much better known firms, but also how RIM has been able to maintain and exceed even its own lofty expectations. With thousands of hours of interviews with people close to the company, including unprecedented access to company founders Jim Balsillie and Mike Lazaridis, award-winning business writer Rod McQueen has crafted an arresting narrative telling this incredible story. read less...

    Specification of Name of the book

    Book Details
    ISBN-13 9789350092132
    Publisher Hachette Book Publishing India Pvt Ltd
    Imprint Hachette Book Publishing India Pvt Ltd
    Number of Pages 320
    Publication Date 01042010
    Language English
    Binding Hard Cover

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