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    Book Summary

    This book is specifically written for professionals in the marketing an addvertising fileds in India and the countries of the Pacific Rim. Ti is base on large quantities of data from the United States and other countries, and all this information has been carefully scrutinized for its relevance to professional practice in the countries for which the book is written.

    Specification of Name of the book

    Book Details
    ISBN-13 9788129707154
    Publisher Pearson Education (Singapore) Pvt Ltd
    Imprint Pearson Education (Singapore) Pvt Ltd
    Number of Pages 346
    Publication Date
    Language English
    Binding Paperback

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