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    Book Summary

    Can great design transform people's lives? And can we learn from the way great designers think? This title shows how these visionary thinkers take design principles out of the studio and apply them to the tough issues, from making medicines safer to counteracting the threats of global warming.

    Can great design transform people's lives? And can we all learn from the way great designers think? For a new generation of designers, such as Bruce Mau and Yves Behar, the answer to both questions is an unequivocal 'Yes'. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In "Glimmer", award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with simple thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments', when a life-changing ideas crystallise in the mind, and coming up with breathtakingly innovative solutions. read less...

    Specification of Name of the book

    Book Details
    ISBN-13 9781847940056
    Publisher Cornerstone
    Imprint Random House Books
    Number of Pages 352
    Publication Date 02062011
    Language
    Binding Paperback

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