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    Book Summary

    Most of us want to make the right choices as consumers. But how can any one individual's choices make a difference? This book shows that everything about what we buy and why is about to change. It argues that our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional.

    Most of us want to make the right choices as consumers. But how can any one individual's choices make a difference? And, more importantly, what are the right choices? In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our 'green' awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do. "Ecological Intelligence" shows how the phenomenon of radical transparency - the availability of complete information about all aspects of a product's history - is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable. "Ecological Intelligence" sends a fresh and hopeful message to readers. By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution. read less...

    Specification of Name of the book

    Book Details
    ISBN-13 9781846141805
    Publisher Penguin Books Ltd
    Imprint Allen Lane
    Number of Pages 288
    Publication Date 28052009
    Language English
    Binding Paperback

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