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    Book Summary

    The existence now of "virtual" communities underlines what McLuhan predicted, and the philosophical questions that become apparent make a reassessment of his work rather timely. This text attempts to do this by discussing Marshall McLuhan and the subject of "virtuality".

    Marshall Mcluhan's prophetic insights in the 1960s foreshadowed the post-modern conflagration of message and meaning which became the dominant concern of social theorists and media intellectuals throughout the 1990s. while many saw the rise and rise of technology as alienating people from people, and lubricating the infiltration of the corporate message into the personal sphere, Mcluhan had dared to be optimistic, forecasting the rise of the "global village" which, through media such as the Internet, is now of virtual communities underline what Mcluhan predicted, and the philosophical questions that become apparent make a reassessment of his work more timely than ever. read less...

    Specification of Name of the book

    Book Details
    ISBN-13 9781840461848
    Publisher Icon Books Ltd
    Imprint Icon Books Ltd
    Number of Pages 80
    Publication Date 01092000
    Language English
    Binding Paperback

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