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    Book Summary

    Strategic Communication in HIV/AIDS Epidemic has been written with the purpose of promoting the use of strategic communication to fight against HIV/AIDS and to provide practical information to those engaged in designing communications programmes for HIV/AIDS.

    This book promotes the use of strategic communication to fight against the HIV/AIDS epidemic. Focusing on strategic communication for positive and measurable behaviour change, the authors elaborate on a wide range of issues including: the importance of advocacy and community mobilization; comprehensive approaches to prevention and the use of communication in reducing stigma; communication programmes for a wide range of specific groups including intravenous drug users and refugees; the role of communication in support of clinical and social services; the care and support of vulnerable children; and selected communication approaches such as entertainment-education, telephone hotlines and digital communication. Case studies are employed to illustrate the concepts and show how strategic communication has been used in different developing countries for training and in designing communication programmes. read less...

    Specification of Name of the book

    Book Details
    ISBN-13 9780761932079
    Publisher SAGE Publications Inc
    Imprint SAGE Publications Inc
    Number of Pages 351
    Publication Date 09062004
    Language
    Binding Hardback

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