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    Book Summary

    Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward. This title charts Bezos' rise from computer nerd to world-changing entrepreneur.

    Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'. Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward. Through interviews with Amazon employees and competitors, "One Click" charts Bezos' rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next. Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril. read less...

    Specification of Name of the book

    Book Details
    ISBN-13 9780670920662
    Publisher Penguin Books Ltd
    Imprint Viking
    Number of Pages 224
    Publication Date 27102011
    Language
    Binding Paperback

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