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Retail Banking

-By Finance , Indian Institute Of Banking , Amp
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    Book Summary

    Retail Banking has become a very important component in the business mix of banks. Retail Banking offers multiple comfort factors for banks to do business. Large and divergent customer base across income segments offers huge scope for banks to develop and offer multiple products and services. In addition to traditional products and services offered by banks over the years, the retail model has undergone rapid innovation in the past decade with regard to products, processes, people and technology. Technology has become the driver for retail banking explosion, and technology products like ATM, Internet Banking, Mobile Banking, Card products like Debit Cards, Credit Cards and remittance products like RTGS and NEFT are making their presence felt in the retail space. Banks are embracing different strategies, redesigning their conventional business silos, reengineering their channels, products and services to increase the share of the customer wallet. In this scenario, it is imperative that every present-day banker is updated with these concepts and this book is an attempt to achieve that objective. The book covers the different dimensions of retail banking and presents a broad canvas containing the important facets of retail banking. read less...

    Specification of Name of the book

    Book Details
    ISBN-13 9780230330511
    Publisher Palgrave Macmillan
    Imprint Palgrave Macmillan
    Number of Pages
    Publication Date 28082010
    Language English
    Binding Paperback

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