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    Book Summary

    Identifies key principles that are driving force of creativity. This book helps to learn how: a slow hunch can be more valuable than a Eureka moment; the connected 'hive mind' is smarter than the lone thinker; where you think matters just as much as what you're thinking; and, the best ideas come from building on the ideas and inventions of others.

    From the author of "Emergence" and "The Ghost Map", Steven Johnson's "Where Good Ideas Come From: The Seven Patterns of Innovation" identifies key principles that are the driving force of creativity. Learn how: a slow hunch can be much more valuable than a Eureka moment; the connected 'hive mind' is smarter than the lone thinker; where you think matters just as much as what you're thinking; and, the best ideas come from building on the ideas and inventions of others. From the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson shows how, by recognising where and how patterns of creativity occur, we can all discover the secrets of inspiration. "Inspirational". ("Independent"). "Exhilarating...An entirely new way of looking at almost everything". ("Guardian"). "A huge diversity of bright ideas". ("Financial Times"). "Johnson finds new and original things to say about the nature of innovation, and the different forms it can take". ("Economist", Books of the Year). "An enthralling work full of counter-intuitive insights". ("Daily Mail"). Steven Johnson is the author of the acclaimed books "Everything Bad is Good for You", "Mind Wide Open", "Emergence" and "Interface Culture". His writing appeared in the "Guardian", the "New Yorker", "Nation" and "Harper's", as well as the op-ed pages of "The New York Times" and the "Wall Street Journal". He is a Distinguished Writer In Residence at NYU's School Of Journalism, and a Contributing Editor to "Wired". read less...

    Specification of Name of the book

    Book Details
    ISBN-13 9780141033402
    Publisher Penguin Books Ltd
    Imprint Penguin Books Ltd
    Number of Pages 336
    Publication Date 29092011
    Language English
    Binding Paperback

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