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    Book Summary

    We are attracted, whether we know it or not, to the hidden aspects of things and people. Some teenagers enjoy cutting themselves with razors. Some men pay good money to be spanked by prostitutes. The average Briton spends over a day a week watching television. This title examines the science behind these curious desires, attractions and tastes.

    We are attracted, whether we know it or not, to the hidden aspects of things and people. Some teenagers enjoy cutting themselves with razors. Some men pay good money to be spanked by prostitutes. The average Briton spends over a day a week watching television. People slow their cars to look at gory accidents and go to sentimental movies that make them cry. In this revealing and witty account, Paul Bloom examines the science behind these curious desires, attractions and tastes, exploring one of the most fascinating and fundamental engines of human behaviour. Drawing on insights from child development, philosophy, neuroscience and behavioural economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it. read less...

    Specification of Name of the book

    Book Details
    ISBN-13 9780099548768
    Publisher Vintage
    Imprint Vintage
    Number of Pages 304
    Publication Date 02062011
    Language English
    Binding Paperback

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