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Marketing War-fare

-By Al Ries , Jack Trout
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    Book Summary

    "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today. read less...

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    Book Details
    ISBN-13 9780070582453
    Publisher Tata McGraw - Hill Education
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    Language English
    Binding Paperback

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